THE PROJECT

Frutta Urbana began in Rome as the first of this kind in Italy. The aim is to map, collect and distribute the fruit that grows in the city’s parks and gardens.

Frutta Urbana is a complex and dynamic project, which includes activities such as free fruit distribution to food banks or soup kitchens, the creation of new orchards to contribute to new proposals and ideas concerning urban public space, as well as activities, events, courses and workshops.

Frutta Urbana is in constant evolution and offers the community an innovative, ecological and free service but also the opportunity to acquire knowledge and care for our common botanical heritage.

Frutta Urbana has three main objectives:

  • Food wise: to promote the daily consumption of fruit, an essential part of a good diet and good health, and also to raise awareness and inform on the issue of food security and increase awareness of healthier and more sustainable lifestyles.
  • Environmental: to emphasize the ecological and landscape value of the orchards in urban areas, to disseminate and preserve biodiversity of our territory, recover ancient fruit, create new green and low-maintenance areas that play an important role in the urban ecosystem.
  • Social: in order to see fruit and fruit trees as an important resource for the community the objective is to reintroduce agronomic knowledge as well as contribute to gastronomic, nutritional and botanical education and sharing.

ACTIVITIES

The main activities of Frutta Urbana are : mapping of already existing orchards fruit trees and, picking fruit in gardens and public parks and, when possible, in private courtyards, organization of the distribution of fruit to local food banks and soup kitchens, sale of marmalade, juices, pickles, and other products to GAS (Gruppo di acquisto solidale ), restaurants and shops, in order to create an income to reinvest in employment, cultural events and in the acquisition of new fruit trees, creation of new orchards in the city, with great aesthetic and productive values but with low handling costs, organization and planning of the maintenance of existing trees and orchards, organization of a diverse cultural program. The new orchards will become multi-functional urban agriculture sites, where courses and workshops on dendrology, entomology, botany and environmental education will take place as well as concerts, shows, culinary events, picnics (frutarian or not), exhibitions, performances and also parties and weddings, – development of recipes and cooking lessons on the theme of fruit.