One of the fundamental purposes of the Frutta Urbana Project is the dissemination of knowledge of our work and activities, the diffusion of knowledge concerning the value of fruit trees and fruit in terms of health and nutrition, as well as the preservation of the environment. Different strategies are used to highlight the important social role and involve local communities at all levels in neighbourhood committees, social, environmental, scout, church and school groups. For example, lessons at school, professional training sessions, as well as conferences and publications that aim to raise citizens’ awareness and create new linkages between the public space and its inhabitants and to strengthen the sense of community and civic engagement. The collective also plans on organizing opportunities to discuss, study, research and involve, not only schools and students, but also various community actors and associations related to the programs.

The main objective of the educative aspect of the project is to stimulate the consumption of fruit, an essential part of a healthy diet, to raise awareness and inform on the issue of food security and to raise awareness on alternative and more sustainable lifestyles.

Frutta Urbana’s educative and training program is not only directed at those who already have fruit trees, but also aims to involve schools, communities and associations of urban gardeners to stimulate fruit picking and create new orchards:

  • The educative program in primary and high schools: is about two main themes: first, of nutrition and the nutritional value of fruit, the importance of eating locally and of food security. The second is related to the environmental aspect, the significance of biodiversity, the role of trees in the city as well as their characteristics and sustainable urban practices. When possible, Frutta Urbana also plans on building little orchards with the active participation of students.


  • Professional training courses will be offered from time to time that will focus on various technical aspects, or specificities of certain types of trees, as well as anything related to pruning, grafting and treating diseases organically. Each season will be tied to specific initiatives and activities, including cooking classes, in order to learn about the endless possibilities in preserving and processing fruit.


  • Workshops with the aim at designing and creating new orchards. Each one will feature different activities according to the available space and number of participants. Open to everyone, the workshops will be inter-disciplinary and will be a space where sharing, research and experimentation will take place at all stages, from the choice of the tree to the development of the project.